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Automotive Software Consultants, BDC, How to sell more cars, Increase car sales, Social Media, Social Media for auto dealers, Social Media for car dealers, Social Media for Dealers, Social Media for Independent Dealers

Will 2012 be the year of Social Media for auto retailers?

12.23.11 | Comment?

Just as dealers got a handle on selling car’s on the internet and obtaining email addresses for follow-up then came social media and turned everything upside down.

Social media sites are growing in number and in membership. Their impact on your dealerships bottom line should be taken seriously and addressed immediately. Failure to do so will cost you real money now and more into the future.

Social media sites are the new water cooler the new gas station for the dealers to gain a reputation in the community. Online reputation is key to a dealers success, they should be aware of and know how to handle negative feedback quickly and efficiently on all of the dealer rating sites. If your dealerships sales numbers have been sliding lately take a look at your online reputation this may be a enlightened event.

Become active on the top 10 social media sites, know what your reputation is on the 15 or so dealer reputation sites. Create a buzz for your dealerships and become proactive by reaching out to those in your market area, grow a fan base.

If you don’t have the time, outsource to a company that knows the automotive industry. One such company launching in 2012 is DealerClickZ a California start-up positioned to make wave in 2012.

They provide a service from their web site http://www.dealerclickz.com which their own personnel will map out your social media plan mapped out for the dealership months in advance with your approval. Also with the service they will listen and interact with the social media community on your behalf, dealerships will only need to respond to elevated events to insure a personable experience. Software is fully contained in a web browser for easy access and is complete with an easy to understand dashboard and reports section that quantifies the return on investment of the system.

This company is worth a look for those dealerships that want to jump into social media to sell more cars.

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