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Automotive Software Consultants, car dealer websites, Dealer Management Systems, Live Chat

Live chat solutions targeting Auto Retailers lack CRM integration

06.25.10 | Comment?

PRLog (Press Release) – Jun 25, 2010 – Dealer Compass announces launch campaign with agreement with Business Development Concepts to give away live chat software with its CRM product; BDC software has developed an outstanding CRM solution for auto retailers. Adding live chat to their solution was recommended by Dealer Compass consultants. “Dealerships need to have a complete front facing solution integrated with their CRM or DMS system; I don’t see this being addressed with the live chat products targeting the dealerships” said Eugene Gonzales, a Dealer Compass consultant.

First contact just a few years ago was either on the phone or showroom floor, then email, today 85% or your prospects will visit your dealerships web site before visiting the dealership. “Capturing visitor information by way of chat and pushing contact data to a follow-up system is paramount to success.” Mr. Gonzales added. “If you don’t you’ve just lost a lead and diluted the web site experience.”

Auto dealerships known that a Web site was an integral part of a marketing strategy. Giving customers the ability to browse inventory online, look at upcoming sales events and even purchase vehicles online has led to an increase in revenue. However, just having a Web site is no longer enough. Many customers expect a channel of communication becoming standard on any commercial web site, Live Chat. When they have a question they want an immediate answer, the same experience they have when purchasing a $20 pair of shoes or from the software product they have purchased. An automotive purchase for most is the second most expensive purchase in their lives. Dealerships are making the decision to integrate live chat software into their sites for just this purpose. A dealer ship would never let an opportunity leave the showroom floor without being greeted; the online showroom should not be any different.

A recent survey of live chat customers showed that they were much more willing to not only return to the site, but actually make a purchase on the site based on the information that was provided by the sales associate. They also perceived that they received better service than if they had called or clicked to call the associate. These same customers felt that because of the live chat conversations, the sales associate behind the screen had actually gone further to assist them in their questions than they would have had they gone in and visited in person. The live chat solution to be effective needs to be integrated with the dealerships CRM or ILM or DMS solution, Dealer Compass in association with BDC Software can supply dealerships a solution that meets the immediate needs of the dealership by either supplying a complete solution or integration services.

Dealer Compass has developed a pilot program to verify the effectiveness of the solution for every copy of BDCsoftware.com software solution dealerships will receive a site license for Live Chat provided by Live-Presence.com or integration evaluation to the dealerships existing software infrastructure. For further information contact Dealer Compass at 949.295.5192 or info@dealercompass.com

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