The Data It goes without saying that the quality of your results is greatly impacted by the quality of the data you work with, i.e., your customer file and the append database. Your Customer Database The customer file you submit for append should be just that, customers of your business. Customers are defined generally as […]
Email is the most effective way to market to your customer base. You can send dynamic content rich emails with messages tailored for each marketing campaign. How can the dealership leverage their customer list when the email address is missing?