How social media has changed car buying | Media Life Magazine.
DealerClickz.com – Releases mobile marketing solution with GeoFencing and many other unique features to put your dealership in the hands of your customers every day.
Dodah.com the nations premier auto classified site selects Business Development Concepts to handle the social media marketing. Dodah know’s that social media marketing is the strongest way to create an online buzz. As a online business site traffic is paramount to the success of the venture. Dodah is targeting auto retailers and the general public […]
Just as dealers got a handle on selling car’s on the internet and obtaining email addresses for follow-up then came social media and turned everything upside down. Social media sites are growing in number and in membership. Their impact on your dealerships bottom line should be taken seriously and addressed immediately. Failure to do so […]
“Give a man a fish and he will eat for a day,” is the first part of an ancient Chinese proverb that explains why the majority of salespeople are not doing so well in our industry. If you think about it, our industry is pretty young, a little over a hundred years old and since […]
Zig Ziglar puts it best when he asked, “Are you a wandering generality or a meaningful specific?” The issue has always been sales or the lack there of, so regardless of the product the primary topic at just about every business meeting is how to get more. The tendency how ever to deal with the […]
…..this writer’s perspective, Social Media marketing should have a genuine feel to it. I would advise most dealerships to outsource the heavy lifting and assign one or two employees to build relationships on behalf of the dealerships and encourage the sales staff to utilize social media within reason.
Dealer Compass adds The K-Method Group to its consortium of companies. At its core, The K-Method Group (www.kmethod.com) offers the first selling system and training solution called the Professional Standards for Sales Excellence or PSSE. The program was designed specifically to teach businesses and their selling professionals how to build, maintain and manage a book […]
Email is the most effective way to market to your customer base. You can send dynamic content rich emails with messages tailored for each marketing campaign. How can the dealership leverage their customer list when the email address is missing?