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Automotive Software Consultants, BDC, car dealer websites, IM Marketing, Live Chat, Mobile Marketing, Social Media for Dealers, Social Media for Independent Dealers

Social Media for Dealers – who will embrace it and who will reject it?

07.29.11 | Comment?

Are you one of the ones that are rejecting it for now? If so, perform the following tasks now, so you will be able to embrace it in the future. The first task is to draft a social media policy. All dealerships should have an employee social media policy drafted and put into place. This will protect your company’s assets and clearly place rules on your employees so Social Media is not abused in the work place. The second task is grab your social media real estate. Sign up on all of the popular sites such as Twitter, Facebook, Myspace and LinkedIn and use your company’s name. These two line items are mandatory so make it a point to get it done today. These sites are free and it only takes a few minutes of your time. If a page is already in place with your name you may need some assistance. The third step is the research process. You may want to outsource this process or look into software that can help you in the process. This would be a great task to have your internet manager spearhead.

It is important to do your due diligence and review the data with your own eyes. Get the young people in your lives to help you if needed. Do some online research with Google and Bing, type the name of your dealership into the Google search bar and read everything in the first five pages. You will learn a lot about your dealerships online presence. You may want to dig deeper and research your employees also. You may find comments from the public and it is crucial to know if it is negative or positive. There are many unanswered questions here and the outcome of your research may leave you with some work to do.

Google is the big boy on the block and you should leverage it for all it’s worth. Before you start spending your newspaper advertisement money on Google Ad words look at Google places. Do you have any Google reviews? Are they good, bad or indifferent? Where do you rank? Organic SEO is a subject on its own, but a good SEO strategy stands on its own and it is a huge factor on why you should embrace Social Media. Your presence on the internet can change overnight and lead to increased revenue.

Take action today! Most of the popular social networking sites are free and leveraging these sites just makes business sense. It will take time, typing skills and a little creativity to stand out. The internet manager makes sense to head the project, but how about your web master? A flood of companies and consultants are entering the market place and from this writer’s experience, it is difficult to get sales agents to perform simple CRM tasks so this is not in their wheel house. Many larger dealerships have a dedicated marketing or business manager who could champion this emerging technology. In this writer’s perspective, Social Media marketing should have a genuine feel to it. I would advise most dealerships to outsource the heavy lifting and assign one or two employees to build relationships on behalf of the dealerships and encourage the sales staff to utilize social media within reason. The names of the dominant social media sites will change but social media is here to stay.

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