It is no secret that we are all experiencing some difficult times in our respective economies and that these times are causing many in the automobile industry to question their career paths. For decades we have known that the majority of those selling on the frontlines of automobile dealerships have lacked the necessary skills that they need to be effective, but due to the abundance of prospects that used to walk through the doors, this issue was continually ignored. The key to not just surviving in these challenging times, but to flourish is to become a tactical seller, to go on the offense by being proactive instead of standing around waiting for prospects, which is being reactive.