Can Automotive Dealers afford to ignore Social Media because the ROI is difficult to gauge?

CRM company, Business Development Concepts spins off a SocialCRM software and service company DealerClickZ.com to address the growing need for a company to manage auto dealerships social media properties. We are leveraging our vast knowledge of Customer Relationship Management expertise and applying it to Social Media Marketing. said Eugene Gonzales founder of DealerClickZ. DealerClickZ software [...]

Just as dealers got a handle on selling car’s on the internet and obtaining email addresses for follow-up then came social media and turned everything upside down. Social media sites are growing in number and in membership. Their impact on your dealerships bottom line should be taken seriously and addressed immediately. Failure to do so [...]

It is no secret that we are all experiencing some difficult times in our respective economies and that these times are causing many in the automobile industry to question their career paths. For decades we have known that the majority of those selling on the frontlines of automobile dealerships have lacked the necessary skills that they need to be effective, but due to the abundance of prospects that used to walk through the doors, this issue was continually ignored. The key to not just surviving in these challenging times, but to flourish is to become a tactical seller, to go on the offense by being proactive instead of standing around waiting for prospects, which is being reactive.

“Give a man a fish and he will eat for a day,” is the first part of an ancient Chinese proverb that explains why the majority of salespeople are not doing so well in our industry. If you think about it, our industry is pretty young, a little over a hundred years old and since [...]

Steve Job’s has not left the planet but he is waiting to become one with it very soon, this is how I think he would view his state of being this morning. He brought about improvements to the personnel computer never to be matched. The mouse, graphical interfaces, I remember walking into a computer store [...]

Dealer Click, DMS software application provider that is very popular with the independent dealers nationwide announced today the joining of Dealer Compass. Kevin Mitchell founder and CEO of Dealer Click is excited about the various opportunities that are present by joining Dealer Compass. Dealer Click brings a wealth of knowledge and experience with Buy Here [...]

Zig Ziglar puts it best when he asked, “Are you a wandering generality or a meaningful specific?” The issue has always been sales or the lack there of, so regardless of the product the primary topic at just about every business meeting is how to get more. The tendency how ever to deal with the [...]

Windows is by far the dominant Operating System for auto retailers so why is the Windows8 interface, which is more in line with Windows Phone software, important to your dealership?

…..this writer’s perspective, Social Media marketing should have a genuine feel to it. I would advise most dealerships to outsource the heavy lifting and assign one or two employees to build relationships on behalf of the dealerships and encourage the sales staff to utilize social media within reason.